Friday, September 25, 2009

Destination Branding - What not to do!

Destination branding is something which is very important today in the globalized world -it helps in attracting tourists, also in investments ...and anyways who does not like to see finely landscaped, green fields, beautiful people in beautiful places...right? WRONG!

Anyways before I introduce you on "What not do in commercial / viral marketing for destination branding...here is a look at my fav campaigns on "what to do" :) -

Some of my favorite campaigns are -

1. India's Incredible Campaign

What is brilliant about this campaign is the portraying of the same age old story - tourist comes to visit a country and goes around...but never has the emotional appeal as visible and as addictive as in this campaign....




2. Malaysia's Truly Asia





But here is the twist - I read a news today about Denmark's attempt to attract tourists by viral marketing and going a step too far ...here read this -

Denmark's official tourism agency, has removed a promotional video from its YouTube site after criticism. The film, shot in video-diary style, purports to be the work of a Danish woman with a baby: she says that the child is the result of a one-night stand with a foreign visitor and that she hopes the father will see the video and contact her. (Source - The Economist)

This is simply outrageous - no visitor would like to come for a one night stand and then meet a girl and father a son!...ridiculous!

Look at the video and let me know what you think of it :)









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