Anyways before I introduce you on "What not do in commercial / viral marketing for destination branding...here is a look at my fav campaigns on "what to do" :) -
Some of my favorite campaigns are -
1. India's Incredible Campaign
What is brilliant about this campaign is the portraying of the same age old story - tourist comes to visit a country and goes around...but never has the emotional appeal as visible and as addictive as in this campaign....
2. Malaysia's Truly Asia
But here is the twist - I read a news today about Denmark's attempt to attract tourists by viral marketing and going a step too far ...here read this -
Denmark's official tourism agency, has removed a promotional video from its YouTube site after criticism. The film, shot in video-diary style, purports to be the work of a Danish woman with a baby: she says that the child is the result of a one-night stand with a foreign visitor and that she hopes the father will see the video and contact her. (Source - The Economist)
This is simply outrageous - no visitor would like to come for a one night stand and then meet a girl and father a son!...ridiculous!
Look at the video and let me know what you think of it :)