Taking life for granted

We are a bit too careless. Forget that all of us are born in a similar manner and all die as well. It's still such a weird thing that we take life and people who have us this life for granted.

9 months - painful process of birth - and yet we don't know how and when we stopped talking to patents.  When did you spend quality time with your mother?  Took her for a walk in the garden or hold her hands to make her feel special ?

3 Cs to get work done in India

Heard from someone really smart in getting work done

1. Convince

Try your level best in convincing people to get establish your point

2. Confuse -

If your work is still not done - you may want to confuse people.  This works best when you deal with people with less intelligence but more power.

3. Corrupt

Sounds powerful and potent but use only after exploring above 2. Works like magic.

What do you think of these?  Which is tour favourite C?

New Year New Hope

Well done 2012. You were a good friend and gave me lot of good moments.
Moments, when I did  what I really wanted to do. Spent time with family, Started working for my own business, learnt things which were impossible otherwise. But the best gift you gave me was to be truly Fearless. 

Top 5 noteworthy points in 100 Top Media companies in USA

Ad Age DataCenter publishes this study of top 100 media industry in US. `

Ad Age DataCenter estimates of net U.S. media revenue (Click to enlarge)

Top 5 things that I found interesting in this report are - 

Leveraging the comeback of Super Sports person

Yuvraj, One of the most famous sports person in Indian subcontinent was recently injured and was back after a long gap. Birla Sun Life leveradged the situation by the following ad -



Derrick Rose , plays for Chicago Bulls in NBA was injured in of the most crucial times and was out for the entire season. Look at this ad made by Adidas to mark his return



My take -

I liked both the campaigns. Birla Sun Life must have paid millions for Yuvraj endorsement and had full rights to bank on the situation. In fact, this was not the first ad, they had series of ads.

Which one do you like more?

Movie Review - Barfi (6.5/10)

Watching Barfi was like going for a picnic on a Sunday. Set in Beautiful Darjeeling, every scene of the movie has stroke of natural beauty which could be great for the 24-7-365 days working brains like us.

RIP Motorola (India)

As per Medianama, Motorola is shutting its India operations.

I thought they already did that long back as I don't remember seeing their products or advertising for quite some time.

I was once a great Motorola fan but was distraught and extremely annoyed with their services. 

It is almost incredible to believe that this was one of the most innovative companies at one time - having invented the first handheld mobile phone, being #1 in mobile phones till 1998, etc.

This is one of the best case study of what happens when a brand loses its touch with consumers and is unable to live up-to its positioning (of innovation.)

Good bye Motorola!